The New Idea Company (Part II):
The Model 6A Cornpicker
As published in the November/December 1998 issue of
Belt Pulley Magazine
Brian Wayne Wells
Immediately after the Second World War in September of 1945, a tremendous pent-up demand for power farm machinery was released. After four years of deprivation, the farming public was starved for new farm machinery and buying soon outstripped the supply. This demand presented a good opportunity for all farm equipment manufacturers, pro0vided they were correctly positioned, to take advantage of that market. During the Second World War, the New Idea Company like all United States farm machinery companies found that raw materials for the production of farm machines were in the extremely short supply. As aresult, they experienced reduced sales, which meant reduced profits and consequently reduced capital. Finding itself short of cash at the end of the war, the New Idea Company struggled to take advantage of the opportunities offered by the new post-war world. To raise the necessary capital, the company management determined to sell out to the Avco Manufacturing Company in October of 1945. New Idea became a major sub-division of that new company. This strategy proved successful and New Idea exploded into another period of growth after the war. With a new infusion of capital New Idea introduced their famous trailing mower that same year in 1945. Additionally, Avco/New Idea initiated a $5,000,000 expansion and modernization of its factory facilities.
Just as in the 1920s, following the First World War, when the company experienced tremendous growth based in large part on the sales of one product—the revolutionary Model * manure Spreader—so now, following the Second World War, another period of growth was begun once again based in large part on another single farm implement—the Model 6A two-row, pull-type cornpicker. Continue reading The New Idea Company (Part II): The Model 6A Cornpicker